IE Shortlisted for Two Field Marketing & Brand Experience Awards

Added: 10th September 2014

Independent Events are extremely excited to have been shortlisted for not one, but two Field Marketing & Brand Experience Awards for their augmented reality roadshow for long term client Road Respect. The nominations are for their successful implementation of an augmented reality experience within a road safety campaign, combining face to face brand engagement with this amazing technology for one of the first times in the UK.

The Field Marketing & Brand Experience Awards are amongst the most recognised and highest accolades within the field marketing industry, and IE will be joined at the awards ceremony with some of the largest and most established experiential agencies and brands around.  A must attend event for anyone within the industry; 

Director Kerry Fairlie “We are delighted that our work for Road Respect has be recognised by the FM&BE awards, it came as a huge but pleasant surprise, to be placed next to brands and agencies such as The Circle Agency, Grolsch and Lindt is a real honour for us and shows just how far we have come in the past 6 years”. 

The campaign picked up on the popularity of wrapping empty store fronts, the Pop up Shop movement and Augmented Reality (AR) technologies and combined them to develop the link between AR and brand experience in a retail setting at the intu Metrocentre and other regional centres.

The FM&BE shortlisting tops off what has been an incredible period for IE, celebrating over 30% growth for the year.  Working with clients such a, Tyne and Wear Metro, Dalton Park Shopping Centre and Johnsons Press, IE have become one of the North East’s top full service experiential agencies, sitting shoulder to shoulder with their national counterparts.

IE have always placed innovation at the heart of what they do, their work with Road Respect highlights this ethos, understanding that immersive experiences are created by combining technology and face to face interactions in unexpected ways to delivery brand experiences which give truly experiential brand engagement.  

The FMBE Awards are one the highlights of the experiential industry’s year for field marketing and brand experience marketing industry and will to take place at Troxy, London, 23rd October. Click here to read more about the campaign.