IE Up For FMBE Award!

Added: 12th October 2017

It’s that time again, time for the FMBE Awards 2017!  We’re super excited to be shortlisted this year for our Euro 2016 Campaign with Road Respect, and we’re in the Small Scale/Local category for this year’s event.

The 18 day campaign featured a referee complete with a handset microphone conducting “Drunken Penalty Shootouts” using beer goggles. GoPros were used to collect footage of the shootouts which were then edited in-house and uploaded across our social media platforms. The tour also featured Roadi’s Oculus Rift safe driving simulator, featuring landmarks of the North East in which users are encouraged to drive around both sober and in a drunk mode.  Footballer masks were given away to successful goalscorers, with live content being captured and uploaded to social media using the #AllezTheLads hashtag.  

We can’t wait for the awards and hope to bring home some silverware yet again with FMBE!  The awards take place on the 19th October at Troxy, London.

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FMBE 2017