Case Studies

Below is a selection of our most recent case studies which we hope will provide you with an idea of the range and quality of work that we can supply.

Active Northumberland £1 Gym Membership Activation

Active Northumberland

Added: 21st February 2017

What They Asked For:

To add an experiential feel to the relaunch of Active Northumberland, encouraging as many sign ups to their £1 gym membership scheme as possible.

What.... View Details

Dalton Park Italian Week

Italian Week Dalton Park

Added: 31st October 2016

What They Asked For

An Italian themed experiential event aimed at shoppers of Dalton Park to promote their Phase Two Development and the opening of Pizza Express at the centre.

.... View Details

Dalton Park | Durham in Co Durham

#BoohooMANFreshers Nationwide Activation

BoohooMANFreshers

Added: 13th October 2016

What They Asked For:

Teams of fashion forward brand ambassadors to promote BoohooMAN.com, targeting students by combing both social media with live activations, aimed at Instagram.

.... View Details

Boohoo.com

DFDS at The Tall Ships

DFDS Giant LEGO Ferry Jubilee Seaways

Added: 6th September 2016

What They Asked For

A way of promoting DFDS’ Amsterdam mini-cruise and hotel break offers at the Tall Ships Regatta event in Blyth.

What We Did

Provided promotio.... View Details

DFDS Seaways | North Shields in Tyne and Wear

Free Parking With Dalton Park

Dalton Park Traffic Warden

Added: 16th August 2016

What They Asked For:

A way of advertising Dalton Park’s new Phase Two Developments, and specifically their 1500 free parking spaces available at the Outlet Centre. 

W.... View Details

Dalton Park | Durham in Co Durham

Road Respect Euro 2016 Tour

Roadi, Euro 2016 Tour

Added: 4th August 2016

What They Asked For:

A set of experiential events celebrating the Euro 2016 football tournament being held in France, linking in with the #AllezTheLads digital campaign.

What We.... View Details

Road Respect

Crabbies Grand National Airclad Popup Bar

Crabbies Grand National Airclad Popup Bar

Added: 25th April 2016

What They Asked For

Experienced bar staff and mixologists to work on their Airclad popup bar at the Crabbies Grand National in Liverpool.

What We Did:

The Airclad popu.... View Details

"“For the build up to the Crabbies Grand National we placed our branded Crabbies airclad in the heart of Liverpool and in the extremely popular Liverpool ONE shopping centre. Independent Events once again supplied the promotion staff who were fantastic and really brought the activity to life, the staff were energetic and really embraced the brand and the whole Crabbies Grand National experience which generated a buzz to the consumers who not only visited the air clad but around the shopping centre in general. IE also supplied the bar with mixologists who showed off their skills and flare by serving up special cocktails using a variation of Halewood International spirits and brands”."

Jamie Collin - Brand Activation Manager - Crabbies | Liverpool in Merseyside

Luxury Leisure Promotional Staff

Luxury Leisure Newcastle

Added: 25th February 2016

What They Asked For

Ways to promote Luxury Leisure's amusement arcades around the United Kingdom.

What We Did

Over the past 4 years, we have provided promotional s.... View Details

Luxury Leisure

Road Respect Christmas Market Activation

Road Respect Christmas Market

Added: 25th February 2016

What They Asked For

A series of live events to spread road safety messages around Christmas time, covering 6 areas of the North East within the NRSI partnership; Newcastle, Gateshead, Sun.... View Details

Road Respect

Ivor Goodsite Dalton Park Activation

Ivor Goodsite at Dalton Park

Added: 19th February 2016

What They Asked For:

A half term holiday family activation with a focus on Dalton Park’s Phase Two Development, in association with CCS.

What We Did:

We created .... View Details

Dalton Park | Seaham in Co Durham

Chinese New Year in Manchester With TsingTao Beer

Tsingtao Promotional Staff Manchester

Added: 4th February 2016

What They Asked For

High calibre promotional staff to bring in the Chinese New Year with Tsingtao Beer in Manchester.

What We Did

Using our rigorous selection process,.... View Details

"“All the staff provided by Independent Events were of the highest calibre, their appearance, enthusiasm and professionalism were highly admirable and ensured that the activity was a huge success. I would have no hesitation in recommending Independent Events and we look forward to working with you again in the near future”."

Jamie Collin - Brand Activation Manager | Manchester in Greater Manchester

Eldon Garden Christmas Grotto Activation

Eldon Garden Christmas Grotto

Added: 21st December 2015

What They Asked For

A Christmas Grotto for Eldon Garden Shopping Centre.

What We Did

We created a full Christmas grotto experience kitted out with Christmas decoration.... View Details

Eldon Garden | Newcastle in Tyne and Wear

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