Why experiential marketing is stronger than ever before

Added: 30th June 2015

At one time or another experiential marketing campaigns have been considered a fleeting fad. Recently however it has edged it’s way into the spotlight of a brand’s marketing communications.

The following article, written by our very own director, touches upon how the essence of a brand can be amplified through shared physical experiences and how they ultimately contribute to wider brand awareness. Read on to discover why experiential marketing is now stronger than ever before:

Click here to read the full article.

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