Retail Events

What They Asked For

A scary interactive event in the heart of Captain Cook Square Shopping Centre, engaging with families and the public for Halloween.

What We Did

We created Cook’s Ship, an enormous haunted ship in the centre of Captain Cook Square fully equipped with terrifying stories, spooky crafts and much more.

Our fully in character pirate brand ambassadors enticed the public with their impressive pirate outfits, hair rising makeup and various scary props.  Captain Will was on the scene to tell scary stories from his tales on the seven seas, thrilling and scaring the crowds in equal measure throughout each activation day.

Crafts from spooky pirate masks to pumpkin lanterns meant that kids truly got into the spirit of Halloween, creating their very own glittery and horrifying creations to take home, just in time for trick or treating. 

Overall the two day activation was a brilliant success, with high levels of engagement and an incredible amount of positive feedback from visitors. 

Outcome

Over the two days, our brand ambassadors saw over 750 children and families in the event space, 330 of these participated in the crafts and story time with 350 public interactions.  Feedback commended the pirates on their outfits and makeup, on the interactive nature of the event, with a lot of people very grateful to have something this fun on their doorstep.

Dalton Park's Pumpkin Parade

Halloween Spew

Added: 26th March 2018

What They Asked For

An exciting and immersive Halloween event tailored towards children and families.

What We Did

We created the "Pumpkin Parade" recrui.... View Details

Dalton Park | Durham in Co Durham

Captain Cook Secret Garden

secret garden

Added: 26th March 2018

What They Asked For

An extraordinary Easter activation to appeal to families and children.

What We Did

We created an amazing Secret Garden Maze in the centre of Middle.... View Details

Coal Hearted Christmas

Coal

Added: 26th March 2018

What They Asked For                             &nbs.... View Details

Halloween at Captain Cook Square

Halloween at Captain Cook Square Shopping Centre

Added: 3rd November 2017

What They Asked For

A scary interactive event in the heart of Captain Cook Square Shopping Centre, engaging with families and the public for Halloween.

What We Did

We .... View Details

Dalton Park Italian Week

Italian Week Dalton Park

Added: 31st October 2016

What They Asked For

An Italian themed experiential event aimed at shoppers of Dalton Park to promote their Phase Two Development and the opening of Pizza Express at the centre.

.... View Details

Dalton Park | Durham in Co Durham

Alice In Wonderland Eldon Garden Activation

Mad Hatters Tea Party

Added: 22nd August 2015

What they asked for:

An experiential activation appealing to children and families in an attempt to attain a greater footfall to Eldon Garden Shopping Centre and entertain the shoppers.<.... View Details

Newcastle in Tyne and Wear

Bench Dalton Park Clothing Store Opening

Bench Store Brand Activation

Added: 18th April 2015

What They Asked For:

A way to celebrate the opening of the new Bench store at Dalton Park.

What We Did:

Independent Events provided a variety of entertainment and prom.... View Details

""We are delighted with the results of the activity provided by Independent Events to launch our newest store Bench. The aim was to give the store a great start and official welcome to the centre. The team at Independent events really got under the skin of the brand to make sure the activity was perfectly tailored for the store and their customer profile. The day was a great success in terms of event management and also driving sales. Operationally the set up and execution was all very smooth and the results exceeded all targets""

Louise Thompson - Marketing & Communications Manager - Dalton Park | Durham in Co Durham

Gift In A Box Dalton Park Sales Promotion

Shopping Centre Sales Promotion

Added: 27th December 2014

What They Asked For:

A live shopping centre experiential sales promotion experience within the stores of the outlet centre, coinciding with Christmas to drive footfall and sales.

<.... View Details

Dalton Park

Dalton Park Victorian Christmas Activation

Costume Character Promotional Staff

Added: 13th December 2014

What They Asked For:

A live shopping centre activation to tie in with a series of Christmas celebrations throughout December, increasing brand awareness and footfall to the outlet centre .... View Details

Dalton Park

Dalton Park Glow Show Christmas Lights Turn On

Shopping Centre Christmas Lights Turn On

Added: 4th November 2014

What They Asked For:

A unique and memorable Christmas Lights turn on experience.

What We Did:

Created a bespoke and immersive show with choreographed dancers performin.... View Details

Dalton Park | Durham in Co Durham

Alice in Wonderland At Dalton park

Alice In Wonderland Costume Character

Added: 30th August 2014

What they asked for:

A family experiential activation to entertain the shoppers of Dalton Park.

What we did:

A team of 6 costumed character actors played Alice, Mad .... View Details

Dalton Park | Boldon Colliery in Tyne and Wear

River Island Style Spotters

River Island Manchester

Added: 27th April 2014

What They Asked For:

Exciting and measureable campaigns linking to the clients exclusive student shop-in events across the UK, engaging and driving footfall of the student population acr.... View Details

Dalton Park | Durham in Co Durham

 

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