Retail Events
What They Asked For
A scary interactive event in the heart of Captain Cook Square Shopping Centre, engaging with families and the public for Halloween.
What We Did
We created Cook’s Ship, an enormous haunted ship in the centre of Captain Cook Square fully equipped with terrifying stories, spooky crafts and much more.
Our fully in character pirate brand ambassadors enticed the public with their impressive pirate outfits, hair rising makeup and various scary props. Captain Will was on the scene to tell scary stories from his tales on the seven seas, thrilling and scaring the crowds in equal measure throughout each activation day.
Crafts from spooky pirate masks to pumpkin lanterns meant that kids truly got into the spirit of Halloween, creating their very own glittery and horrifying creations to take home, just in time for trick or treating.
Overall the two day activation was a brilliant success, with high levels of engagement and an incredible amount of positive feedback from visitors.
Outcome
Over the two days, our brand ambassadors saw over 750 children and families in the event space, 330 of these participated in the crafts and story time with 350 public interactions. Feedback commended the pirates on their outfits and makeup, on the interactive nature of the event, with a lot of people very grateful to have something this fun on their doorstep.
Added: 10th October 2018
What They Asked For
A jungle themed soft play event for young children in the heart of Darwin Shopping Centre, Shrewsbury.
What We Did
We created a bespoke build of ju.... View Details
Added: 26th March 2018
What They Asked For
An exciting and immersive Halloween event tailored towards children and families.
What We Did
We created the "Pumpkin Parade" recrui.... View Details
Dalton Park | Durham in Co Durham
Added: 26th March 2018
What They Asked For
An extraordinary Easter activation to appeal to families and children.
What We Did
We created an amazing Secret Garden Maze in the centre of Middle.... View Details
Added: 26th March 2018
What They Asked For &nbs.... View Details
Halloween at Captain Cook Square
Added: 3rd November 2017
What They Asked For
A scary interactive event in the heart of Captain Cook Square Shopping Centre, engaging with families and the public for Halloween.
What We Did
We .... View Details
Added: 31st October 2016
What They Asked For
An Italian themed experiential event aimed at shoppers of Dalton Park to promote their Phase Two Development and the opening of Pizza Express at the centre.
.... View Details
Dalton Park | Durham in Co Durham
Alice In Wonderland Eldon Garden Activation
Added: 22nd August 2015
What they asked for:
An experiential activation appealing to children and families in an attempt to attain a greater footfall to Eldon Garden Shopping Centre and entertain the shoppers.<.... View Details
Newcastle in Tyne and Wear
Bench Dalton Park Clothing Store Opening
Added: 18th April 2015
What They Asked For:
A way to celebrate the opening of the new Bench store at Dalton Park.
What We Did:
Independent Events provided a variety of entertainment and prom.... View Details
""We are delighted with the results of the activity provided by Independent Events to launch our newest store Bench. The aim was to give the store a great start and official welcome to the centre. The team at Independent events really got under the skin of the brand to make sure the activity was perfectly tailored for the store and their customer profile. The day was a great success in terms of event management and also driving sales. Operationally the set up and execution was all very smooth and the results exceeded all targets""
Louise Thompson - Marketing & Communications Manager - Dalton Park | Durham in Co Durham
Gift In A Box Dalton Park Sales Promotion
Added: 27th December 2014
What They Asked For:
A live shopping centre experiential sales promotion experience within the stores of the outlet centre, coinciding with Christmas to drive footfall and sales.
<.... View DetailsDalton Park
Dalton Park Victorian Christmas Activation
Added: 13th December 2014
What They Asked For:
A live shopping centre activation to tie in with a series of Christmas celebrations throughout December, increasing brand awareness and footfall to the outlet centre .... View Details
Dalton Park
Dalton Park Glow Show Christmas Lights Turn On
Added: 4th November 2014
What They Asked For:
A unique and memorable Christmas Lights turn on experience.
What We Did:
Created a bespoke and immersive show with choreographed dancers performin.... View Details
Dalton Park | Durham in Co Durham
Alice in Wonderland At Dalton park
Added: 30th August 2014
What they asked for:
A family experiential activation to entertain the shoppers of Dalton Park.
What we did:
A team of 6 costumed character actors played Alice, Mad .... View Details
Dalton Park | Boldon Colliery in Tyne and Wear
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