Brand Activations


What they asked for

A fun and interactive summer activity to keep families entertained during the school holidays, which would compliment the leisure facilities now in place with the phase two development.

What we did

Throughout August until the first week of September we commissioned a Roller Disco rink for the summer holidays to encourage families and children to stay active and entertained. The rink itself was fully branded came equipped with the best disco tunes playing DJ, strobe disco lighting, along with a great team of roller blading brand ambassadors who were more than eager to put their own skills on show as well as helping the less confident skaters learn the basics.


The rink attracted a record number of visitors to the centre and was also a great commercialization opportunity for the centre with lots of familiar faces throughout the campaign who took advantage of the skate 3 times and get a 4th time free special offer.


Active Northumberland £1 Gym Membership Activation

Active Northumberland

Added: 21st February 2017

What They Asked For:

To add an experiential feel to the relaunch of Active Northumberland, encouraging as many sign ups to their £1 gym membership scheme as possible.

What.... View Details

Free Parking With Dalton Park

Dalton Park Traffic Warden

Added: 16th August 2016

What They Asked For:

A way of advertising Dalton Park’s new Phase Two Developments, and specifically their 1500 free parking spaces available at the Outlet Centre. 

W.... View Details

Dalton Park | Durham in Co Durham

Chinese New Year in Manchester With TsingTao Beer

Tsingtao Promotional Staff Manchester

Added: 4th February 2016

What They Asked For

High calibre promotional staff to bring in the Chinese New Year with Tsingtao Beer in Manchester.

What We Did

Using our rigorous selection process,.... View Details

"“All the staff provided by Independent Events were of the highest calibre, their appearance, enthusiasm and professionalism were highly admirable and ensured that the activity was a huge success. I would have no hesitation in recommending Independent Events and we look forward to working with you again in the near future”."

Jamie Collin - Brand Activation Manager | Manchester in Greater Manchester

Road Respect Canny Taxi Activation

Road Respect Canny Taxi

Added: 4th December 2015

What They Asked For

An experiential campaign linking in to the #BeHomeForChristmas online hashtag to support the Road Respect Christmas Drink Driving campaign.

What W.... View Details

Road Respect | Newcastle in Tyne and Wear

Rugby World Cup Bar Tour With Road Respect

Road Respect Brand Ambassador

Added: 6th October 2015

What They Asked For

To spread awareness about drink driving during the time of the Rugby World Cup which was hosted in Newcastle City Centre.

What We Did

Provided prom.... View Details

Road Respect

Metro Rugby World Cup Activation

Metro Rugby World Cup Activation

Added: 3rd October 2015

What They Asked For

A way of raising brand awareness and improving the brand image of Metro Tyne & Wear, taking advantage of the increased interest in the city due to Newcastle being .... View Details

Tyne and Wear Metro | Newcastle in Tyne and Wear

Newcastle Building Society Treasure Hunt

Newcastle Building Society Treasure Hunt

Added: 3rd October 2015

What They Asked

An exciting and interactive half term activation to promote their store in Manor Walks, Cramlington.

What We Did

Devised a treasure hunt for children w.... View Details

Newcastle Building Society | Cramlington in Northumberland

Metro Character Summer Activation

Metro Character

Added: 21st August 2015

What They Asked For

To provide promotional staff and an experiential touch to the brand repositioning of Tyne & Wear Metro.

What We Did

We organised a range of eve.... View Details

Tyne and Wear Metro | Newcastle in Tyne and Wear

Northumberland College 2015 Enrolment Activation

Northumberland College Enrolment

Added: 21st August 2015

What They Asked For

To increase brand awareness for Northumberland College among a core demographic of young students looking at their options after finishing school.

What We Di.... View Details

Northumberland College

Go-Smarter To Work Northumberland

Go-Smarter To Work Northumberland

Added: 9th July 2015

What They Asked For: A way of directly engaging with Northumberland based businesses to promote the Go Smarter To Work campaign, encouraging Northumberland employees to travel "smarter".... View Details

Go Smarter to Work

Bench Dalton Park Clothing Store Opening

Bench Store Brand Activation

Added: 18th April 2015

What They Asked For:

A way to celebrate the opening of the new Bench store at Dalton Park.

What We Did:

Independent Events provided a variety of entertainment and prom.... View Details

""We are delighted with the results of the activity provided by Independent Events to launch our newest store Bench. The aim was to give the store a great start and official welcome to the centre. The team at Independent events really got under the skin of the brand to make sure the activity was perfectly tailored for the store and their customer profile. The day was a great success in terms of event management and also driving sales. Operationally the set up and execution was all very smooth and the results exceeded all targets""

Louise Thompson - Marketing & Communications Manager - Dalton Park | Durham in Co Durham

Johnston Press National Rebrand


Added: 16th March 2015

Venues / Locations:

Asda, Morrisons and Tesco stores covering areas such as Peterhead, Portlethen, Stonehaven, Banchory, Fraserburg, Inverurie, Carnoustie in Scotland.

What the.... View Details

Johnston Press


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